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  • Under the EU General Data Protection Regulation (GDPR) there are six lawful bases for processing personal data.  These are detailed as follows:
  • Consent– the individual has given clear consent for you to process their personal data for a specific purpose
  • Contract– the processing is necessary for a contract you have with the individual, or because they have asked you to take specific steps before entering into a contract
  • Legal Obligation– the processing is necessary for you to comply with the law (not including contractual obligations)
  • Vital Interests– the processing is necessary to protect someone’s life
  • Public Task– the processing is necessary for you to perform a task in the public interest or for your official functions, and the task or function has a clear basis in law
  • Legitimate Interests– the processing is necessary for your legitimate interests or the legitimate interests of a third party unless there is a good reason to protect the individual’s personal data which overrides those legitimate interests. (This cannot apply if you are a public authority processing data to perform your official tasks.)

Further information regarding the lawful basis for processing personal data can be found at

Ideas Kitchen Bedrooms Marketing and Sales Data

Ideas has assessed all six grounds for lawful processing of personal data and has selected ‘Legitimate Interests’ as the most suitable lawful ground for the processing of data for the purposes of Ideas marketing and sales.

Ideas collects, processes and stores data relating to businesses and decision makers. We believe that the individuals that we process the data of are likely to have an interest in Ideas Kitchen Bedrooms products and/or services. We will only ever collect; process and store the essential information required for making contact with the data subjects within a business environment. The personal data we collect is limited to first name, last name, contact details, email address as well as business IP address. However we will never collect further personal data such as those classified under ‘Sensitive Personal Data’.

The data collected will be used to communicate marketing and sales messages relating to the Ideas product, based upon the job function held by the data subject. Ideas specifically only sends messages to those we believe are likely to be interested in our products/services. Messages from Ideas could be delivered via email, social media, via telephone or any other marketing methods that may be relevant.

When you send Ideas an enquiry or booking form via our website you will be asked to provide your contact details. We will use the data you provide to process your request and may use it to inform you by email, telephone or mail about other Ideas products and services that we feel may be of interest to you, it is deemed that as you have visited the Ideas website and provided us with your contact information that you are legitimately interested in our products and services. You have the right to object from any method of correspondence at any time, using the unsubscribe button on an email, by informing the telephone operator or by contacting us via any of the methods below.

How we Procure Data
At Ideas we procure data in a variety of ways, collected in line with the lawful basis of ‘Legitimate Interests’.  If you have received correspondence from us, we will have procured your data in one of the following ways:

  • You have requested information from Ideas on a previous occasion
  • Someone has sent us your e-mail address requesting information about our articles and/or services be sent to you
  • You or someone else has expressly shared your contact details with us for the purpose of receiving information now and/or in the future
  • We have previously met at an event and your business card or contact details were handed to us willingly
  • You have visited our website and we believe that there is a genuine legitimate interest in our services
  • You have previously connected with a member of our team via social media, including LinkedIn and discussed our services
  • You have registered an interest on our website.



Sharing your Data
We may on occasion be required to share your information with third parties who provide services on our behalf. We may also provide your name and address to our Supplier Partners whose products, catalogues you have requested. This is so they may give us permission to release these products or catalogues to you. We have ensured that these parties keep all your personal information secure and use it only for the purposes that we have requested.

We use cookies on our website. Cookies are small text files which are stored on your device. These files store information that we use to help our site work effectively. They do not transmit viruses or malware.

We use three types of cookies on our site: 

  1. Preference – these cookies store your site preferences such as location and language choice
  2. Security – these cookies protect your personal data and allow us to access your account securely
  3. Analytics – these cookies collect data such as page visits, session length and browser use to monitor the performance of our site. The information we collect is anonymous and is only accessible to us

We use cookies to differentiate between you and other site users and to ensure you have the best experience on our site and to gather statistics about the visits on the website. 

We use Google Analytics to perform this analysis. 

Google Analytics lets Ideas know the number of visitors visiting our website site, how visitors use the site and how they access the various pages. 

The data generated by these cookies include:

  • Your use of the site (what pages you visit, frequency of visits)
  • IP address to determine in which town/city visitors are physically located. This data is anonymised immediately after being gathered and is not communicated to Ideas.

The data generated by these cookies include:

  • Your use of the site (what pages you visit, frequency of visits)
  • Your name derived from your IP address

You can opt to turn off all cookies on our site, or you can amend your browser settings, so you receive a notification every time a cookie is set. 

If you choose to turn cookies off completely, you will be unable to access features which optimise your experience of our site. Some services may also not function fully.

Data Storage and Retention
The data held within the Ideas is processed and stored in the UK within a secure environment.


Request to object
In all correspondence with you we will give you the right to object from receiving further correspondence from Ideas. On any emails you receive from Ideas, there is the option to ‘unsubscribe’ from receiving any further email correspondence.  If you receive a telephone call from us, you have the right to request not to receive any further calls.

Should you wish to object to receiving communication from Ideas, you can do so in a variety of ways:

  • Please click the ‘unsubscribe’ link at the bottom of every email
  • If you have received a call, please tell the representative that you do not wish to receive any further communication
  • Please call your local office and ask to speak with the Data Compliance Team

You can also make your request by emailing:
or by writing to:
Data Compliance, Ideas Kitchen Bedrooms Limited, 343 Staines Road West, Ashford, United Kingdom, TW15 1RP

All requests will be processed within 30 days. Your details will be added to a suppression file to ensure that your details cannot be processed by the Ideas in the future.  Please note this applies only to the processing of your personally identifiable data, not that of the business data which does not fall under the remit of GDPR.

Request for Deletion
It is important to understand the difference between a right to object and a request for deletion.  If you make a request for deletion, we will remove any data we hold about you from the Ideas system. This will also mean that we will remove you from our suppression files.  If you do not wish for us to contact you again about Ideas, we would recommend you request for deletion, as this will ensure that your details are always suppressed from processing.

The option however is yours, and in either case we will process your request within 30 days.

Please make your request by emailing: or by writing to:
Data Compliance, Ideas Kitchen Bedrooms Limited, 343 Staines Road West, Ashford, United Kingdom, TW15 1RP


Request for Data Held
You may request that we send you all of the data we hold that relates to you. Please make your request in writing;

You can make your request by emailing:
or by writing to:
Data Compliance, Ideas Kitchen Bedrooms Limited, 343 Staines Road West, Ashford, United Kingdom, TW15 1RP.

We will process and respond to your request within 30 days; this service will be free of charge.

This policy was last reviewed and updated in May 2019. Policies are periodically reviewed to ensure compliance with the current compliance environment.

For questions relating to this policy, please contact

Ideas Kitchen Bedrooms Ltd: Registered in England and Wales No: 11074309, VAT No: 261544316

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